Media Kit

2007 Rationale Established: 1954 Publisher: Ascend Media Frequency: 10x (monthly, except July/August and November/December) Website: www.residentandstaff.com 2008 Advertising Rates And Specifications 2007 Advertising Rates And Specifications 2007 Buying Programs 2007 Classifieds Rates BPA Worldwide Business January 2007 Ascend Journals

Resident & Staff Physician is an important source of medical education dedicated to residents, attending physicians, and hospitalists. Articles are physician-authored and classically peer-reviewed by a highly qualified board of advisors from all major subspecialties. The wide range of topics include a specific focus on beside and primary care medicine.

The journal provides concise, up-to-date reviews of common and newly developed diagnostic and treatment strategies, as well as a variety of quizzes and other regular departments specifically geared toward the unique needs of residents.

Charles Driscoll, MD, provides guidance for the journal as Editor-in-Chief. As Director of a Family Medicine Residency Program in Lynchburg, Virginia, and having served as a questionwriter for the American Board of Family Practice among many of his other credentials, Dr. Driscoll is particularly well qualified to lead a publication whose purpose is rooted in providing practical information for young physicians and those who guide them.

Editorial Mission: Resident & Staff Physician is a peer-reviewed journal focusing on evidencebased, practical primary care and specialty information targeted to help readers manage the clinical problems they are most likely to encounter in treating patients in the ER, in clinics, and inpatients.

Publication Features:

• Photo Quizzes: Monthly quiz with a brief description of the case and images and possible diagnoses and explanations
• Current Topics: Comprehensive reviews of key clinical issues, enhanced with study questions.
• Code Blue: News for resident physicians provided by the resident section of the AMA.
• ECG Rounds: Monthly quiz on reading common electrocardiograms seen by primary care physicians.
• Top 10 Clinical Pearls: Top 10 clinical tips as developed and submitted by residency groups from across the country provide a reference for residents in specialty rotations.

2006 Special Issues:

• May - Board Review Study Guide

Bonus Trade Distribution:

• American College of Physicians Annual Meeting (March issue)
• American Academy of Family Physicians Annual Meeting (September issue)

Circulation Breakdown: While the editorial content will continue to reflect the breadth of experiences typical of hospitals, clinics, and emergency departments, our distribution more appropriately reflects primary care. A circulation of 75,000 will continue to reach the universe of residents, plus faculty and hospital staff in FP/GP/IM/, Psych, all emergency medicine specialists and Hospitalists. Mailed periodicals class, the journal is BPA audited with a requester rate exceeding 54%.

Circulation by specialty includes hospitalists

Internal Medicine	30,000	Circulation by specialty includes hospitalists
Emergency Medicine	23,000
Family Medicine	15,000
Psychiatry	7,000
Other: ID, CC, PUD	539
TOTAL	75,539

A new EM Demo will be offered in 2006, reaching all emergency medicine specialists and all residents in our circulation rotating through the ER.

Readership:
Rankings as #1 Multispecialty journal in the hospital according to PERQ/HCI. Rankings as reported in PERQ’s June 2005 studies show RSP as the number one publication in Average Issue Readers and Average Issue Ad Exposures in the FOCUS report.

Special Services:

• Belly tips
• BRCs
• Classified Ads
• Editorial Reprints
• Supplements

Contact Information:

Joe Frank,
National Sales Director
NJ Office: 609.524.9519
Home Office: 443.451.9713
Cell: 410.804.4777
Email:

Jerome Marullo,
National Accounts Manager
Office: 609.524.9551
Cell: 732.887.5562
Email: